Sling TV

Creative Director for the in-house marketing department of Sling TV.

At Sling I managed deliverables that ensured all creative was on strategy, on-brand and produced measurable results. Worked on acquisition, retention, brand and winback campaigns across digital, TV, radio, print, web, in-store, device and social channels. Served on senior marketing team reporting directly to CMO.

Joined Sling immediately after the product launch and built the creative team from the ground up. Managed an internal team of eight creatives and three external ad agencies. In a short 3 years after the product launch, Sling grew to be the #1 Live streaming service in the US.

Role Creative Director
For In-house Creative Director
Date March 2015 – January 2018
URL slingtv.com
Agencies Camp + King, Creative Lift & Internal Sling creative team

BRAND CAMPAIGNS

Facebook Interactive Canvas Ad
Canvas ad that uses both video and cinemagraphs to tell the Sling TV story.

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Couch Potatoes Campaign
Organic Social campaign to promote the 10ft viewing experience.

Cable Price Hike Sympathy Cards
Each January Cable companies raise their rates – this campaign targeted traditional paid TV customers to switch to Sling TV.